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Reading
Visual Rhetoric
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Increasingly, documents are being regarded as more than words. As soon as the reader encounters text or images, he/she immediately starts to take in many kinds of visual information about it, from its apparent size to details of type, color, layout, and illustrations. As the reader continues to examine the text, he/she makes judgments about design, meaning and importance. Documents with visual components are rhetorical, contributing to effective communication. |
There are three
important areas that the reader must consider as he/she approaches and
analyzes visual arguments:
Lunsford, Everything's An Argument
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| Rutgers University-Camden
| Rutgers University
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