Content

Analyzing visual elements can be a challenge. Here
are some questions that can help you recognize - and
analyze - visual and multimedia arguments.

  • What argumentative purpose does this visual convey? What do its creators intend for its effects to be? What is it designed to communicate?

  • What media does the visual use - print, screen, photographs, drawings, video clips, graphs, charts? Is there sound as well? What are the strengths (or limits) of the media chosen?

  • What cultural values or ideals does the visual evoke or suggest? The good life? Love and harmony? Sex appeal? Youth? Adventure? Economic power? Dominance? Freedom? Does the visual reinforce these values or question them? What do the visuals do to strengthen the argument?

  • What emotions does the visual evoke? Which ones do you think it intends to evoke? Desire? Envy? Empathy? Shame or guilt? Pride? Nostalgia? Something else?


                Word Choice                                    Content                                         Design

Lunsford, Everything's an Argument


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