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Design is a crucial element in visual media. Here are some questions to ask yourself about the image you are analyzing:
- What is your eye
drawn to first? Why? How do other media
come into play?
- What is in the
foreground? In the background? What is in or out of focus?
What is moving? What is placed high, and what is placed low? What is to the left, in the center, and to the right? What effect do these placements have on the message?
- Is any particular
information highlighted (such as a name, face, or scene) to attract
your attention?
- How are light
and color used? What effect(s) are they intended to have on you? What
about video? Sound?
- What details are
included or emphasized? What details are omitted or deemphasized? To
what effect? Is anything downplayed, ambiguous, confusing, distracting,
or obviously omitted? To what end?
- Does the visual
evoke positive - or negative - feelings about the individuals, scenes,
or ideas?
- Is anything in
the visual repeated, intensified, or exaggerated? Is anything presented
as "supernormal" or idealistic? What effects are intended
by these strategies, and what effects do they have on you as a viewer/reader?
- What is the role
of any text that accompanies the visual? Hoes does the text clarify
or reinforce (or blur or contradict) the message?
- How are you directed
to move within the argument? Are you encouraged to read further? Click
on a link? Scroll down? Fill out a form? Place an order?
Lunsford, Everything's an Argument
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