Style

  • Style is the essence of a writer's control.
  • Words and syntax control the reader response, as advertisers know:

Just Do It!

This Nike tagline communicates urgency and asserts power over the reader.
Imagine if "Just Do It" was changed to:
Do you want to go running?
Although a question can imply the desirability of an action, this question
neither asserts power nor punctuates its point with the shortest sentence possible.
  • Control the flow and emphasis of ideas with syntax.
  • Understand and be able to manipulate a reader's reaction.
  • Revise all first-draft sentences.
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Department of English | Rutgers University-Camden | Rutgers University

Department of English
Armitage Hall, Fourth Floor
Rutgers University,Camden, NJ 08102
Tel: (856) 225-6121, Fax: (856) 225-6602